It's been a busy few months at Whiteboard Media, but we did finally manage to take some time to look inward, redesign our own website, and introduce the new WBM logo and brand. We're thrilled!
Of course, we would not be taking our own advice if we didn't state the obvious: a new website in and of itself is not a reason for celebration. It has to help your business in some clearly measurable ways in order to be viewed a true success.
Although our evaluation criteria is (and should be) a bit different than most organizations, here is how we're judging success with our new site:
- does the new website increase efficiency in our marketing, maintenance, or relationship tasks?
- when we leave at 6pm, does our website help us attract and convert new business?
- is the site fully optimized for search engines, working to improve our organic search placement?
- are there tools that our clients will actually use to improve workflow and interaction?
Over the next few months I'll report back regarding how we've done and the value that the website and brand have brought us.
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